Creating a brand is something you either nail down or miss completely. It identifies your personality, your image, and your message. I have been blessed by the graces of God that my path and Rachels intersected. From the onset, Rachel listened, understood, and completely nailed the vision! From our first conversation, I knew immediately that Rachel “got it.” She “got” the vision of exactly what we wanted to create, where we wanted to go, and just how to get us there.

Successful business is about teamwork and hard work; Rachel most certainly exceeds both of those criteria above and beyond imagination. Whether the conversations are about colors, designs, layouts, organization, products, or anything else, you can be assured Rachel will be there for you with the answer; and if she doesn’t have the answer at that moment, she will do everything in her power to get the answer. The answer that works best for the brand. Not herself, not her company, but YOUR brand.

It has been an absolute pleasure to work and grow with Rachel. The possibilities are endless when you have someone as talented as Rachel LaFollette in your corner and on your brand.

-Scott F, Founder & Chief 4Qer, 4Q! Coffee Co.

I contacted Rachel due to her unique and extensive experience with brand development. I had also worked with Rachel earlier in her career which gave me confidence in her abilities. Early in Rachel’s career, I recognized her as having a keen ability to effectively communicate products to customers. Rachel is also able to coordinate and drive complex projects to a successful end. All this gave me confidence that Rachel would provide the best consulting in starting my new business.

I knew, going in, that Rachel would be the best but she exceeded my expectations. Rachel quickly understood the target market and demographics of my business. With her calm and patient communication and guidance, she was able to provide my business with a very clear and simplified Value Proposition and Product Differentiators. Rachel also walked me through the selection of brand colors and consistent fonts for message and brand communication. In addition, Rachel led the creation of a logo for my business that, again, far exceeded my expectations.

For anyone starting a business or anyone wanting to refresh their brand for better brand recognition, I provide my highest recommendation for Rachel and Orca Business Consulting. Working with Rachel has been the best decision I have made in starting my new business.

Thank you Rachel !!

Mike D, Business Owner

Creating the branding for The Mushroom Depot with Rachel LaFollette was an extraordinary experience. Her unique blend of professionalism and creativity guided us through the branding process with empathy and innovation. Rachel's consistent support and inspiring ideas were invaluable, especially during challenging times. Her dedication went beyond mere consultancy, offering personal encouragement and strategic direction. Rachel's impact is evident in every facet of our brand, reflecting her exceptional talent and commitment.

Zachary Mamot | Co-founder

With regard to branding, I don’t know my head from my tail. However, when I took the first steps to build my new acupuncture practice I wanted to make sure my business name, logo, and website all conveyed a simple, direct, and positive message. Rachel was key in making that happen. She seemed almost endlessly available for questions, troubleshooting, and just a little bit of emotional therapy. Her expertise, patience, kindness, and professionalism are pillars from which she helped to mold the brand that I’m proud to helm.

Dr. David W, Founder

I had the opportunity to hear Rachel speak at Colorado State University. She spoke about why it’s crucial for businesses to cultivate a customer-centric culture, as well as practical tips on how to activate and measure success. She led with examples throughout her vast experience in this area and thoughtfully answered questions from the audience. I left her speaking engagement inspired to take action within my own life, both professionally and personally. I’m eager to learn more from Rachel and would highly recommend her to help businesses focus on their greatest assets — their customers.

- Courtney M, MBA candidate at CSU

If you want to invite an expert to assist your team with donor appreciation, make sure it is Rachel. She will help you create a sincere and thoughtful plan to appreciate your donors at every level. Thank you, Rachel, for sharing your expertise with our team!

-Kari S, Pastor

Working with Rachel is one of the best things that I’ve done for my professional career. Her knowledge and techniques are something I utilize in various ways in my day to day life - both professionally and personally. After working with her, I’ve learned how to confidently navigate conversations, better negotiate, and better serve my customers.

If your team is looking for the secret weapon to success, you’ve found it here!

-Sammy T, Content & Social Media Specialist

I had the pleasure of working with Rachel for over 7 years. Although she was a C title the entire time and I encompassed several roles, in every single position she was like an unofficial role model and mentor to me. Rachel is so approachable, she can make anyone feel right at home and comfortable, which is very valuable for quickly addressing tough situations.

Despite coming into the organization with years of leadership experience from the military, I have no doubt in my mind that Rachel taught me more about leadership, professionalism, and de-escalation than any other one person has to date. It seemed that whatever I came to Rachel with, big or small, she could give me direction in handling it with truly one of a kind perspective.

One of the things I loved the most was that she didn't just give me an answer or direction, but gave me a deeper understanding of the 'why' so I could grow with all of her coaching as well. These lessons are ones that I have worked on passing down to those below me and I have no doubt will continue to benefit the organization for years to come.

- Dustin B, Lead Marketing Success Manager

A couple of years ago, our 130 year old, 6th generation family business decided we needed to update our logo and rebrand ourselves for a newer generation. Little did we know what a challenge that would become. Trying to maintain the history of our heritage, which has brought us this far, yet allow us to look current and far less antiquated.

Our team took to the task for several months thinking how hard could this be. After numerous iterations, countless hours, and great frustration, we learned of the talent and knowledge of Rachel LaFollette.

Rachel entered our situation with a calm grace. With her knowledge, experience and especially her patience, she intently listened to our desires, understood our objectives, and got to work with the designs we had been working on, as we were convinced, we were on a good path, we just needed some professional clean-up. Working with a multi-generational family business, with strong opinions, I’m sure gave Rachel cause to wonder why she ever agreed to help; however, she never lost her patience, poise or professionalism. Ultimately Rachel convinced us to trust her and her team to come up with their own ideas, scraping ours, and to trust her process. That was the best decision we could ever make.

Within a very short period, Rachel presented us with the perfect fit. Her encouragement to get out of our own way, stop over analyzing, trust her experience and look to a simpler elegance, produced for us everything we could have hoped for.

I cannot recommend Rachel LaFollette enough. Her skill, knowledge, experience and her patience, make her head and shoulders above anyone I’ve ever seen. Thank you Rachel.

- Phil W, 5th Generation, Owner

Rachel is brilliant and such a joy to work with! She helped me understand how to optimize my website and further develop my company’s branding. Although she is an expert in the field, she explains it in a way that is easy to understand and implement. She gave me a simple to follow task-list that is helping my business gain visibility and convey the message I want to convey. Rachel is a delight to work with and I would highly recommend her to any business.

- Heather B, CEO & Founder

Rachel is among the most dedicated and skilled business professionals I’ve ever had the pleasure of working with. She provided the customer service and de-escalation training for the last company I worked for. Over two years I learned invaluable skills in client relationship management and de-escalation techniques. She is a professional, confident leader who always puts the client and their needs first. With years of experience in managing marketing campaigns, she is never afraid to take an assertive approach to steering the marketing and branding strategy. Her experience is apparent in every training I’ve attended with her. I have worked in a variety of industries over the years, from TV news to public relations and marketing. I can confidently say that I would trust Rachel’s advice on any client strategy. I’ve also learned many valuable techniques for dealing with challenging situations with clients that have helped me to grow my career as a digital marketing and branding expert. I would highly recommend her to anyone who wants to take their business or career to the next level.

-Sarah M, Marketing and Public Relations Manager

Blair is an exceptional finance professional. He excels delivering accurate and concise reporting and analysis on a variety of KPIs. He's also a pleasure to work with. His calm and level headed demeanor enables him to work with anyone and through any situation that arises. He clearly communicates and treats everyone with respect. I highly recommend working with him to anyone looking for the financial services he offers.

-Allison, Sales Analytics Manager